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Ep 49. Human Design in Business with Expert Anna Nichols

• Amanda O'Mara • Episode 49

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Human Design expert, Anna Nichols, reveals how your energetic blueprint holds the key to business success. Anna breaks down the five Human Design types—Manifestors, Projectors, Generators, Manifesting Generators, and Reflectors—and how each type contributes uniquely to any business ecosystem.

Your Human Design profile number reveals your natural marketing approach. Whether you're a Line 1 Researcher sharing synthesized knowledge, a Line 2 Natural Genius best observed in action, or a Line 5 Practical Problem Solver (like Anna), knowing your design helps you stop swimming upstream in your business.

Many entrepreneurs struggle because they're trying to sell the wrong thing to the wrong people in the wrong way. Human Design eliminates this guesswork, showing you exactly how you're meant to operate. As Anna beautifully puts it, "When you are really clear on who you are and how you're meant to serve... the people who are meant to work with you will be attracted to you."

Ready to stop building your business backward? Discover your Human Design chart for free by visiting Anna's Website!

Connect with Anna Nichols:

https://www.instagram.com/iamannanichols/ 

https://www.linkedin.com/in/iamannanichols/ 

www.SpiritualBusinessIncubator.com

Connect with Amanda O'Mara:
Instagram (come say hi!)
Website

Ways to work with me:
Book a 1:1 Session
EVOLVE Group Membership
On Demand Healing
Business Coaching & Healing

Amanda:

Welcome to Calm CEO, where spiritual truths are served straight up. No fluffs, no filters, just grounded wisdom for navigating the chaos of business and life. I'm Amanda oh, and this is where high vibes meet real life, because, let's face it, growth isn't always graceful and running the show can be a hot mess. This space is for the CEOs, entrepreneurs and anyone who loves real talk and geeking out on all things. Energy, of course, we're going to dive into how your nervous system holds the key to your growth, your healing and your ability to show up powerfully in both business and life. By blending ancient wisdom with modern science, we're going to explore how to align your energy and transform your life from the inside out. So grab your coffee and your sage and let's get real, grounded and aligned as fuck. Hello, welcome back everyone to the Calm CEO Show. I have a very special guest, ms Anna Nichols, here today. What's up, girl? Welcome to the show. How are you?

Anna:

I'm so amazing. I'm happy to be here. My sacral is on fire. Let's do this thing.

Amanda:

I love it. I love it. So, anna and I she's from Colorado, so we have been meeting a couple of times lately through networking events, which I just absolutely love. We have been hitting it off ever since we met and I'm obsessed with what you do because it's so interesting to me. I don't speak this language, so I'm. That's why I really wanted to have you on the show today.

Amanda:

So, anna does human design not just human design, but human design for business, and so, being the Calm CEO show, we get a lot of people listening to this who are in the business space, who are CEOs, and to have you here is just such an honor, it's such a gift for not just me, but for everybody listening to just really dive in. Anna is also she has her MBA, which is really freaking badass, so obviously she knows what the hell she's talking about, and so she knows everything when it comes to business, and so we're going to be diving into human design today and how that can translate into your business and how it can support your business. So, anna, welcome, welcome again. Tell us a little bit about you and when did you start getting into human design and what got you into it.

Anna:

Well, let's start with a little bit about me. I am, I like to say, a mom, a wife, a gardener, adventurer, but really I've been on this journey of finding myself, I realized, for a really long time, but I didn't know that's what was happening for a really long time. And with that I always, you know, wanted to be a good student. I wanted to be good to my parents and listen to all the rules and do what my employers wanted me to do, like this classic overachiever, ambitious type A person. And as I transitioned into entrepreneurship about four years ago, I remember having this huge identity crisis. That is what actually helped me find human design in the first place, and I didn't start applying it to business for a year or so after that. But it was this amazing tool which, if those of you listening haven't heard about human design or are a little newer to that, it's based on the date, time and location of your birth, and the components of your human design chart come from astrology, the Kabbalah, I Ching, quantum physics, genetics like it's a really cool merger of both ancient and modern wisdom.

Anna:

Well, I remember in that moment when I first learned about human design, in my like early entrepreneur identity crisis where I had identified myself based on my job titles before that.

Anna:

In that moment, as a person who's taken every personality test in known to man, I found one that actually knew me better than I knew myself, and I remember a few things actually that I was like I know. It says this is who I'm designed to be and I would love to be that person. That person's even like shown up a few times but I had wounding around that I'd gotten bullied for certain things that I now know are my gifts, and it was this really interesting like re. I don't like re. I don't know if it's reawakening, but it's like actual awakening of there's something in here that I know I want to be and I'm not sure how to get there yet. So that was kind of the beginning of it. I started reading books, taking courses, like learning so much about human design for myself as an individual, and then, when I realized how I could be applying it to my business, everything truly changed. But I'll just start there and, like I wish I had human design.

Amanda:

I wish I had you when I started my businesses years ago. I think it would have given me so much more clarity, so much more alignment, understanding who I am and what's right for me and what's not right for me, like if if anyone here is wondering, like, what are some of the mistakes I would have avoided? It would be like not signing up for learning more about my human design like for reals. So I I'd love to talk about the different types of designs I think everybody may have an idea, uh, but we have about who they are. For me. I'm a manifesting generator and so we actually just did a recording on Anna's show. Anna, do you want to tell everyone what's the name of your?

Anna:

show. It's called the Design and Align your Business Podcast, where I help people figure out how their unique human design applies to their business.

Amanda:

Yes, you're definitely going to want to go check that out and listen to our episode. So she dissected me a little bit, which was really cool and really fascinating, because I learned a lot about me and how I um do best in business and and how I like to operate and do things and um. But there's other types there's. How many types are there?

Anna:

There's five different types and I have a little story or analogy to help everyone. Sort of like oh my God, we all work together, so we're from Colorado, so this is rooted like an imagery of Colorado. But think of these five friends who are going on a hike together and they want to have a picnic at the top of the mountain at, like, the most amazing place, like we've all heard. Like this, there is such great views at the top of this mountain. So the five human design types are manifestors, projectors, generators, manifesting generators and reflectors. And so the point of your human design type is actually how your energy flows in helping not only move yourself forward, but also others. It's how you interact with people. And so, in this analogy of the hike, our manifestor friends, when we're all there at the bottom getting ready for this hike, they're going to point to a specific spot and say this is the place that we are supposed to go. Like, this is the going to give us the best view. Like this is it?

Anna:

Well, our projector friends, who are designed to help us find a clear pathway, they're going to say this is the path that makes everyone happy, based on our, like, fitness levels. This person wants to see water. This person wants to be in the shade most of the time, so they'll be able to synthesize and really efficiently paint that path for us. Well, the generators that come in. They are this is mine as well, my type, and we're here to really be this cadence, like they call it. Generators, the life force manifesting generators have this concept too, but we are this fuel that energizes the group. Think the cheerleader when you are at a game and you hear, like all the music and it like fills your body with energy. Generators, when they're doing something that they love, are going to fill the people around them with the energy that's needed to actually start making progress on that path.

Amanda:

They generate the energy in's needed to actually start making progress on that path.

Anna:

They generate the energy in the room, yep.

Anna:

And then we're going on this path and suddenly we come across there is a log that's fallen over a tree, that's fallen over on our road.

Anna:

Well, the manifesting generators, like you, are going to come in and they have this ability to like really fuel in a short burst to get past an obstacle. So when you think, pivoting is very classically known with manifesting generators, so you're going to be able to assess the situation, figure out do we go over the log? Do we have to move the log? Do we go around the log? Do we need to like completely change directions? And that's what the manifesting generator is here to do in that moment when we need to make quick decisions, make quick pivots. And then the reflectors when we get to the top of the mountain, they're going to be able to look back on the whole journey, look back into each of us, help us know what we could have done better, what went well like, how could we all take this experience and use it to really deepen our wisdom and understanding of ourselves and how we could do things in the future.

Amanda:

Wow, oh, I love that. I think that's going to help, like it definitely helped me. I'm still thinking about the log as a manifesting generator. I'm like, well, what I do, oh, I'd probably burn that log or chop it up or something, just push right through it. I don't know.

Anna:

Oh, you're here to guide. I think if you're guiding that group of people, then it's like, are you burning down the log or chopping it down like by yourself, or if you're leading that group of people and you have to take all of their. Get it the size I guess, right, yeah yeah, there's so many factors, but I trust that you would get us through oh yeah, girl, I got you.

Amanda:

Yeah, we'll move that long out of the way. We'll get going to the top of the mountain, but it sounds like like every one of these types is needed in society, like we. It's so good to have all of them. One is not better than the other, and they all have their unique gifts and passions, and what they're good at and does it also share, like maybe, what they're not good at as well yeah this is actually what's really interesting when you said that we we need all the different types.

Anna:

We need them because no one type can be successful all on their own. So the manifestor, even though they have this like ability to have this vision, they're not designed to finish things. They're here to start a bunch of things that another analogy for manifestors is that when you think of like a firework, they're the lighter that lights the fire. They are not the firework. So manifestors need generators, or manifesting generators.

Amanda:

Yeah, you were telling the other day, when we were chatting about this, I was like I think I'm going to hire like a virtual assistant again soon and you're like oh, you want to look for I think you said projector, right, A generator oh, generator Okay. And why is that?

Anna:

Well, it depends on the work that you're doing, but a generator is here to do very like repeat routine things over and over and over for long periods of time and not get burned out.

Amanda:

And I definitely not a manifesting generator.

Anna:

He's like me and changes their mind all the time and that's why a manifestor needs a manifesting generator, needs a generator, even though you have that ability to generate. But what we, what I would do right for you is help you catch all the details when you're pivoting to the next thing, and we're like, well, here's all the details we need to make this thing sustainable, or this thing, like, keep working for you while you have the ideas to do the next thing. So that's why a manifestor would benefit from a generator, or a projector would. And also like, statistically, the distribution of all these five types the manifestors are 9% of the population, projectors are 22%, generators are about 35. Manifesting generators are also in like that 37, 38%, and then reflectors are only 1% of the population.

Amanda:

Oh really.

Anna:

Wow, and it's so fun to like think about all of this because you know projectors could also benefit from a generator or manifesting generator, or manifestor would benefit from a manifestor or generator, manifesting generator. Sorry, um, but if you think about the whole point is when you asked of like things that maybe we're not good at, it's not so much that we're not good at it, but the way that I love to like bring this home to all of us is your design, the things that are active in your chart, the things that are like your, colored in gates or gifts, your channels, your centers, all of the different like words within human design. But the chart that you see anything colored in on it is a gift you are here to give. Anything colored in on it is a gift you are here to give. You've got all of this stuff that's not colored in, and those are things you have either inconsistent energy to do or don't like, are not passionate about, or like.

Anna:

No one person has every tool in the toolbox, and so those are gifts you are here to receive, and so there's so much more than just the type that we look at to see who has complimentary gifts of things that I don't like to do, don't want to do, not designed to do. And when you work together in your business, in your life, in your marriage, in your parenting and whatever, together we are better, better than apart. And it's having that conscious awareness and understanding of, like, what are you trying to accomplish in your business in this example, to know what the right type of person is. And it's not even to blink it as it's just a generator, but like, let's make sure it's a generator that complements your chart versus has the exact same gifts as you, because they'll be able to then be very consistent at things you already like to do. So is that actually going to fulfill what you need in your business?

Amanda:

Yeah, so what if the the owner? What? What if I were a generator? Would I want to hire a generator?

Anna:

VA Ooh let's use me as an example. I have a generator, va and podcast manager and I'm a generator because every week we like clockwork, release podcasts, content like very repeat types of things. But I've hired a projector to be a brand designer for me for a project in a specific thing that I was trying to accomplish. I've hired a manifester to help me with a launch Like I, consciously, was having resistance to putting myself out in a new way when I really owned my like thought leadership and human design, and hired this manifester to help me with it because I knew that they would. They would get the spark started, which is exactly what she did. I've hired manifesting generators to help me build things like focused projects, make something happen in a short period of time, because I wanted to move faster and growing my business and I could have like a skill, I'm ambitious, I'm like right, all the things but they were going to help me get over the log quickly and keep moving forward.

Amanda:

Okay. So so would you say that, depending on the role, it doesn't matter which human design type you are, but if you wanted to hire the virtual assistant, that you would recommend a generator for all types of those owners, or would that shift a little bit?

Anna:

So what I would say is if you're wanting a virtual assistant who is doing repeat activities that are consistent, the same, okay, got it Versus a virtual assistant, who maybe has different types, that the roles shift a little bit, maybe like with content.

Amanda:

Like with content, since it's always changing a little bit, would that be a different type of yeah?

Anna:

So this is a perfect example, I'm glad we're talking about this yeah, like if you want, yeah, if you're wanting someone to cause I actually know some projectors who are virtual assistants or do this kind of work Like if you want someone to map out your content plan but not actually create any of the content. A projector or a manifestor would be exceptional at that. Yeah, and here's the thing like they potentially could create it for you too, but if they do not absolutely love it and also are just not designed to do consistent, repetitive work in the same way, especially that a generator is meant to do it and that I'm even a manifesting generator is capable of doing things like that. An example for when I hired that manifester, I remember working with her and she helped me map out my whole launch. She was even creating, like helping me take these ugly pieces of content that I was creating just the words and putting them into like the new branding that I had.

Anna:

But I could feel as cause it was a very long launch, it was an eight-week launch. I could feel that she was like I just want to get done with this, because the actual creation of the content was not her favorite part and in that working relationship, like it was so interesting and I shared with her some feedback. I was like like girl, you were so good, so good at like helping me map this out and like visioning and like putting all the pieces of the puzzle together. But I could feel and maybe just the awareness that I have, like that you didn't like to do this part and that it was draining your energy. And I said something I was like I would highly encourage you to like consider creating an agency model for your business and hiring a bunch of generators If you want to actually be creating the content or manifesting generators, like people to help you, and even the awareness of that, because most people don't know a ton about human design and how all of the things work together.

Amanda:

Yeah, I can't understand it. I's like astrology for me. Okay, sorry about that, folks, we had a little bit of tech issues, but we're back on. What were we talking about?

Anna:

So knowing how people interact and what types would be best for them.

Amanda:

Yes, so yeah, I'm really so interested in this because I've worked with teams in the past and I've, I've, I've worked with VAs, I've worked with people in the sales department, the marketing department, client fulfillment side, and it's just. You know, I'm going to be building this next business and I want to make sure I do it right. I want to make sure I bring in the right people who are the experts in their field. And it seems like, if I'm want to pick it up, what you're putting down is that human design is so important in team building. And then I want to kind of get into, like overall, making decisions in business too, and just alignment and why human design is important, but, you know, kind of sticking around with the team building aspect. Is there anything else? Like, what about sales? Like if you wanted help in the sales department and then maybe in marketing, what are your thoughts around that?

Anna:

Well, so I want to finish about this manifestor because it will play directly into this and then I'll share some fun other tips, but this manifestor when she was trying to do all of the things in even just the client delivery part of her business, let alone sales marketing, all of the things like, she was burning out so fast and her business thus was not growing as fast as she would want.

Anna:

And so you think we're here talking about team building, that hiring people is scary because you're like, how do I pay for them if I'm not yet making money? And it feels hard to make money the way I'm building my business right now, and it's because you're potentially building the wrong structure or doing it in a way that's not aligned for you. The moment that she actually owned the agency model and created that, her business is skyrocketing because she's doing the things that she is good at being able to bring in more clients, do the visioning, do the whatever, and then has a team execute everything to that vision that she's trained, and her business is moving much more quickly forward because of that. And so your question about, like, sales and marketing so some people are actually more gifted at these things because of their actual experience in the real world education, jobs, things like that. But there's actually like sales channels in human design charts that will tell you really there are like.

Amanda:

Whoa.

Anna:

And like thinking about sales as this concept like there's actually a gate called the sacred salesman, like this is fascinating, because human design was not originally channeled for um, the the service of business. It was in service of raising the vibration of the collective. The service of business. It was in service of raising the vibration of the collective and this idea of when we all lean into our unique design, the whole collective rises. And so, like my gifts, I there's this thing called the business circuit, and I have almost all of it, except one little piece which is like what I, when I know that a client has, that I'm like, is like what I, when I know that a client has, that I'm like we're going to rock this. I have all of the business knowledge from my MBA and the ability to bring ideas to fruition, and the one piece that I'm missing is I need other people's ideas, and as soon as I have those, ideas I'm like here's how.

Anna:

Here's your business, here's how it's supposed to look, here's how you build it. Because those are my gifts and this idea of sales and marketing, like. If you feel like this is something that is hard in your business, then we need to be thoughtful. First of all, sales is not just the like act of asking for money for your business, right. We need to do a little reframe and understand that sales, at its core, is the act of sharing an opportunity and offer a something with someone that it would be valuable for. So, like, inviting your family to Thanksgiving dinner is sales, right, like, but we've attached this different meaning to it because there's money associated and business and all of these different things. And I say that if you're struggling with sales, it's likely that you're selling the wrong thing to the wrong people in the wrong way, and that your business is not built to support you in selling what you're selling selling.

Amanda:

So could human design like for someone who would naturally be good at sales but maybe is struggling with sales at the same time? Could the design chart show them where the healing is maybe needed and maybe what to focus on to overcome any fears around sales?

Anna:

So there's two things yes, the the yes part of your um to your question is it's possible that in human design, what they call it they've been conditioned to think that sales is bad because, right, we hear all of this like slimy salesman, like mindset stuff or stuff that we've heard of like sales is bad, or you've been sold to in a way that felt really yucky to you. So you now have associated all sales with these like few negative experiences. I mean, I have the sales channels and my mother, for as long as I can remember, was telling you that I am bad at sales because when my parents owned a business, I didn't want to go sell the thing that they were, that I hated it. I was like 15 years old. I'm going to be parenting with my friends, not like selling widgets in my parents' business and you're struggling with them. Then it does bring awareness of like, what are stories, patterns, subconscious beliefs that we need to work on, to figure that, to heal from that. The other part that I want to answer to this is it's possible that it's not just that they're sales. They're struggling with sales because they're afraid of it, but they could actually be selling the wrong thing. This is something I have seen like over and over and over a really common example not just common, but a specific one that like is burnt into my memory, and this isn't just based on your type.

Anna:

I did a reading and worked with a projector who was trying to build a coaching business forever and I mean in minutes I'm like you're not supposed to be a coach, you're supposed to be a speaker, an author, like all of the things, and she's like, thank god, um.

Anna:

Or I've worked with someone who was legit, her incarnation cross, which is your life purpose in human design is to be a healer and she was trying to sell like those MMR affiliate, like those pre--made courses that you're just like putting your own label on, like trying to sell someone else's thing that had nothing to do with healing, and like that all too often is happening where people are trying to sell something that is not, or build a business around something that is not actually what they want to do, and they've seen like, oh well, I see other people being successful doing this, so I should right.

Anna:

Like I see all these millionaire coaches on Instagram or these like affiliate people like, oh, just post content and get enough likes and you're going to be making money, but as soulful entrepreneurs, as people who genuinely want to make the world a better place, your business, however you're using it as a vehicle for that, whether you are or aren't like, your soul is going to want to go in that direction. So let's just get on that path and go with the flow instead of trying to cut through it or work against it, because everyone that I've ever done this with is so much happier and their business is so much more successful when we clear out the old gunk of like. You don't have to do the things that you don't want to do, even if you see other people being successful at it.

Amanda:

Yes, yeah, oh man. I've had to learn this the hard way so many times, not just with my sales and my offers, but also marketing, like everything. Like I remember creating this offer because this is what somebody told me I should do, and I put this whole thing together that took me months to create, and then I launched it and it was crickets, I'm like. And then I tried it again, and then nothing. And I was like what is wrong. And then the more I reflected, I'm like, and then I tried it again, and then nothing, and I was like what is wrong. And then the more I reflected on, I'm like oh, cause, I don't want to teach this. This isn't an alignment with me, yeah, and then same with sales. And then what about with marketing? So a lot of like, uh, a lot of things that I hear. It's okay. What do I need to do to focus on growing my business?

Amanda:

And there's so many different strategies out there. So we have social media, right. We have Instagram, we have TikTok, and then we also have email marketing. We have networking locally, like you and I are doing right now, and that's how we got to meet and which was really cool. I mean, there's endless amounts of strategies. So can you touch on that a little bit for the entrepreneur who is maybe struggling with their marketing strategy that's not getting them enough leads or conversions, and and what they could do and or how human design could help them in that space?

Anna:

Yes, I have so much I could talk about with this and two things. I keep saying two things. Maybe it's just like something in my design, that's that, but there are actually indicators in your human design chart of the best places for you to market, the best way for you to show up it. Even there are some things that will tell you that you will perform better in person than you would online. Like that is a real thing. So I just want to put that like high level thought out there, because when we are struggling with our marketing, it's first of all that we don't actually, I think, understand the point of marketing, which is to create a conscious awareness of your ideal client, that you are the solution for the problem or desire that they have.

Amanda:

Exactly Write that shit down, pause, rewind, repeat Boom.

Anna:

Because when you're thinking that the whole point of marketing is to get a sale, you miss the actual reason that marketing exists. It's to put on display the solution, the desire and the way that you do it for the right person. And in human design it even gets as specific as telling you what type of person you should be marketing to, not even should like I don't like to use that word, but it's like this type of person is going to be attracted to you. And so when you know that you know how to speak to them, you know what they're looking to you for. When you know what who they are to them, you know what they're looking to you for. When you know what, who they are.

Anna:

And I'll actually give like a really tangible tip and go through specifically your roles. So in human design, our profile numbers which mine I'm a five, two, amanda is a two, four there's 12 different variations, like one, threes, three, fives, six, threes there's. The numbers are from one to six and it's a fraction, and the first number is your, this conscious identity. That is the role you are here to play, that other people see that from you and are seeking you out at an energetic level for whatever that number represents, and I will share, like on the podcast here, what those are.

Anna:

Yes, but the second number is your unconscious identity.

Anna:

It's what you do for you in order to then be the best version of that conscious identity for others.

Anna:

And so, from a marketing perspective, like I see this I really want to call it mistake or just misalignment all the time because people are like I should have webinars, because I see all these people having webinars and I'm like, well, unless you've got the teacher archetype and or like there's a couple out there, but like if you're meant to very experientially market your webinars are falling flat. And that is something that is just like clear for me to see with the depth of experience that I have in human design and and in business. But it's the work that I'm doing to put out there for people to have this awareness, because the more successful entrepreneurs are especially soulful, spiritual, like if you're here to make the world a better place. The best quote I ever heard was the more money you put in the hands of good people, the more good will be done in the world. And like that is the underlying root of my mission to help the good people make the world a better place.

Amanda:

That's beautiful.

Anna:

So let's dive into this marketing like what roles we're here to play, and they will feel natural and easy and you're going to be like I love this and let's actually lean into that because people are looking to you for it. So, instead of like continuing to guess of how you're meant to show up, how you're meant to bring this conscious awareness to people, let's just take the guesswork out of it and get to helping people.

Amanda:

Yeah, yes, amen Bam.

Anna:

So the lines one through six and I'm talking about this specifically from this like a first part of your fraction, this identity that other people are seeking from you. So pull up your human design chart. If you don't have one, you can go to my site. I have this like very comprehensive, free one you can get at wwwspiritualbusinessincubatorcom forward slash HD chart. So not all charts give you all of the details of your human design. Some of them cut out pieces because they're like oh, this isn't as popular or as known, and and the tool that I use I was like check them all. You need to know everything, even if you don't know in depth at all, but to have access to it I think is important. And so when you look at your profile numbers that first one, and they're going to be one through six, whatever yours is, if your first number is a one this is traditionally known as the researcher, the investigator, like this is all about gathering knowledge and synthesizing knowledge. So what people are looking to you for is actually knowledge and information that they didn't have nor want to gather on their own. And so think about that. Like you, you're out there, you love researching, like so many of the one lines that I've worked with. They're like I love taking courses and I keep being told I'm supposed to stop taking courses and stop like getting certifications and I'm like, and how does your soul feel about that? Because they want it. But what happens then? When they serve people, they have this depth of knowledge and so many areas that they can synthesize and when you have a question or a need, they have the exact answer based on the knowledge that they have gathered that you need and you don't have to go research all the things because they did that for you. The two lines, which is interesting because it's got this like dual name of the hermit and the natural genius. But what's unique about two lines is every two line has different natural gifts and what's the most important for a two line is, first of all, to recognize those gifts in themselves and then your marketing is to actually let people watch you do that.

Anna:

So I'm working with a woman who has this. She's also a two, four and her uh, she does like physical work, massage, reiki with people and like lots of like healing modalities, hands-on, and when she goes and does workshops or experiences for people and lets them watch her work, she gets clients off of that over and over and over. But when she tries to post on social media explaining what she does, it's crickets, because she's made to be like actually witnessed doing the thing that she loves to do and is naturally good at the three lines. These are our explorers, our experimenters. So think about, like the scientist who has tried all of the different experiments and they're not afraid of failure. They love to like see what happens if you, you know, add another drop of food coloring of this like I feel like that's be me. So that ability, that desire to experiment things means you're also not not afraid less afraid of failure.

Anna:

Yeah, so people are often seeking support from a three line to do something, not learn something, to do something that they have never done before, or afraid of doing, or whatever that looks like. So, from a marketing perspective, some sort of hands-on doing experience versus a teaching at experience is going to significantly improve your, not only your marketing, but attracting the right people to you, because they want to do the hands-on things. They don't want to just learn.

Anna:

Then the four lines they're community builders, connectors. It's all about the tribe and building meaningful relationships. So when you're out there thinking of, like, how do I market myself If I'm here to build community? Literally just go make friends with everyone and talk about what you, what you're doing, and by actually genuinely building relationships, there's more to there's more of this for everyone. It's like when you build those natural relationships, people are going to refer, whether that you are, whether they're coming to work with you, or they're referring people to you because they actually know you and trust you and, like, have that deep relationship with you, and that matters more than whatever you are.

Amanda:

I have definitely noticed that's been me. This last year I used to have really bad social anxiety. So me and networking no, it was never in the picture in the prior businesses. But now I've noticed most of my clients come from that community, comes from the word of mouth. So that's been really interesting. You're saying that. Yeah.

Anna:

And then five lines. This is my my first part of my profile. We are the practical problem solvers and the heretics. So, like when problems have not been solved for a long time or there's really outdated solutions, the five lines will come in and give you not only a practical way to solve the problem, but a way that maybe no one has thought of before. And if you are that five line and you're trying to figure out how do you do this in your marketing, just go out there and start like solving people's problems right. However, you're doing that like. Think of a specific problem you've had multiple clients ask you about. This is case studies. This is like actually tangibly practically showing people the pieces of the solution where they were before, where they are after and the path that you took them through.

Amanda:

Okay, could they be multiple? Could like multiple numbers, or they just get one number that, like they're most dominant in.

Anna:

So you would have a most dominant number is going to be that first number of the fraction. So for you it's the two. Um, the four line supports your two line because you're putting yourself in community and that matters. When you put yourself in the right community and then you show them the natural gifts that you have, it's a match, whereas I'm a five, two, two, even thinking about that differently. When I actually hermit in and see myself and like, open up my channel and really get to like what is the gift that I'm being called to share right now? And then go I'm like how do I use this gift to solve people's problems or whatever that looks like for anyone who's a five line, then they're going to see like, oh, I channeled this idea for a business incubator, spiritual business incubator, even though as an MBA I've worked in regular business incubators. But I could see the missing link with what the regular business world was offering and what spiritual entrepreneurs, soulful entrepreneurs, were needing with all of these things human design, astrology, all of that and then the six lines. So this is the last of the like, the one through six, on a profile number in human design. These are our.

Anna:

When I say role model like you are not here to like, give ideas. You're here to literally be witnessed in doing the thing that you, your experiences, your, you know. If you've done something like you were an executive and now you're wanting to like, coach executives or let's just say you're wanting to coach it would make sense that you would actually be coaching executives or people who have done something similar to you or desire to do what you want to do, versus like this two line that you have. People are watching and experiencing what you're doing and that can benefit from it. But you can help all sorts of different people in different ways with that, because they're not looking to learn the thing from you ways with that, because they're not looking to learn the thing from you. Perhaps they're learning, wanting to experience, witness, be in that versus a six line the person who you are here to serve from a marketing perspective. They want what you have, they want to be who you are, and so talk about yourself, talk about your experiences, like share about that.

Anna:

And you know we could have a whole episode only on marketing and I think, if I'm going to give like a takeaway, like there's other parts of your human design that influence your marketing, all of the different components, I actually write about them in the book that I'm releasing in the fall with human design class. So there's more. There's more than this episode, so keep an eye out for that. But the point is that when you are really clear on who you are and how you're meant to serve and you showcase that in an aligned way, the people who are meant to work with you will be attracted to you. Like music, North and South pole of a magnet. Human design is rooted in quantum physics, like energetics, all of these different things. So what we have to allow ourselves to believe in this is that people actually want what you have to offer, not just from a business perspective, but from this like deeper, soulful perspective, and in this world that I do from a human design perspective.

Amanda:

I can see it on the chart. That's wow. I mean, this was so much more information than I ever thought we would really get into. So thank you for sharing your knowledge and expertise with us. Clearly you are passionate about this work and really fucking good at it. So if anybody wants to check out Anna's stuff Anna, where can people find you? What's the best way to connect with you?

Anna:

So if you're on Instagram or LinkedIn is where I primarily hang out. My handle is I am Anna Nichols and love to connect and check out the podcast, design and align your business.

Amanda:

Oh yeah, definitely check that out the podcast and go watch our or listen. Wait, can they watch it as well? Uh, soon. Okay, cool, cool, cool, cool, Awesome. Well, hello everybody. Thank you for coming and Anna, thank you so much for joining us today. This was extra, extra special. Definitely check out her beautiful free quiz right On looking at their human design and kind of getting like a little intro to it. That's right.

Anna:

So it's your like free human design chart If you haven't pulled one, or if you don't know if you the one you have has all of the fields. Like this is as every single component you can get to learn your basic human design chart.

Amanda:

Amazing. And how do you work with people? Do you work with people one-on-one? Tell us a little bit more about your offerings.

Anna:

Sure, I actually have a few different things, an in-depth report. So, beyond that basic chart, I actually have started rewriting all of human design through the lens of entrepreneurship. So that's something that you can get if you just want to, like scratch, go a little farther than the surface but are still in exploratory phase. I do some human design for business readings. So really, when someone just tells you like oh, here's your energy, here's this, I'm approaching it from the context of a business plan and saying like here's your mission, here's your ideal client, here's the best structure for your business, here's the best sales or marketing, and I do that in individual readings and go very deep into that in my signature process called the aligned business blueprint, where I actually help facilitate writing a strategic business plan for people based on their human design.

Amanda:

Well, cool, okay, amazing. Well, we'll be sure to leave everything below for you all. Definitely go check out Anna, give her a follow on LinkedIn and the gram, and thank you once again, girl, it's so good to see you again, and she's moving to Denver. So, yeah, we'll be a little bit closer to each other still a little bit far, but closer than Grand Junction. So, yay, all right, everybody, thanks for joining us today. Have a beautiful day. We'll see you on the next one.

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Amanda O'Mara

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